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Carlsberg

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The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. Carlsberg was founded by J. C. Jacobsen; the first brew was finished on 10 November 1847. Exportation of Carlsberg Beer began in 1868.

The old brewery in Copenhagen is open for tours and famous visitors have included Winston Churchill and Queen Elizabeth II.

Carlsberg has various brands, the most famous being Tuborg, Carlsberg Pilsner, Carlsberg Elephant Beer, Baltika.

Carlsberg Beer (also called Carlsberg Lager and Carlsberg Pilsner) is the beer most people expect when ordering a Carlsberg. A 3.8% – 4.6% abv pale lager or pilsner, first brewed in 1904. In Denmark the beer is often known as Hof (court) due to its Royal Warrant. This nickname was adopted into the brand in 1931 but discontinued in Denmark in 1991. The term is still use in other markets such as Sweden.

Special Brew is a strong lager brewed in Denmark and the United Kingdom. It was initially brewed by Carlsberg to commemorate a visit to Denmark by Winston Churchill in 1950. In May 1951 two crates were delivered to Churchill's London home. In a thank you letter Churchill called the drink "Commemoration Lager". In Denmark the drink was called Påskebryg (Easter Brew), but the Easter Brew has been replaced by a weaker beer (Carls Påske). For the British market Carlsberg called the drink Special Brew and production was started in Northampton in the 1950s.

At 9% alcohol, Special Brew is part of a group of strong lagers that are termed "super-strength" in the UK and malt liquor in the USA. This beer is associated with binge drinking amongst vagrants.


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References

Carlsberg Group , en.wikipedia.org

Carlsberg Beer, beeradvocate.com

Carlsberg Elephant Beer , www.carlsberggroup.com