Irn-bru (pronounced Iron brew) is a popular carbonated soft drink produced in Blantyre, Scotland. It is made by A.G. Barr of Glasgow since moving out of their original Parkhead factory in the mid-1990s and at a second manufacturing site in Mansfield, England. In addition to being sold throughout the United Kingdom, Barr's Irn-Bru is also available in many key markets throughout the world and can usually be purchased where there is a significant community of people from its native Scotland. Innovative and sometimes controversial marketing campaigns have consistently kept it as one of the best-selling soft drinks in Scotland where it competes directly with massive global brands such as Coca-Cola and Pepsi.
Irn-Bru is famous for its bright orange color. The beverage is advertised as having a slight citrus flavor, but many have differing opinions of the exact taste of Irn-Bru. It has long been the most popular soft drink in Scotland.
The ingredients in Irn-Bru are a closely guarded secret, and the recipe is known only to Robin Barr, the Chairman. Robin Barr himself mixes the essences of the drink in a sealed room at their headquarters in Cumbernauld once a month. A copy of the recipe is kept in a bank vault in Scotland.
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