Kofola is a carbonated soft drink produced in the Czech Republic and Slovakia. It is the principal rival of Coca-Cola and Pepsi in these two markets.
Kofo syrup, the main ingredient of Kofola, consists of 14 natural ingredients (such as extracts from apple, cherry, currant, or herbal aroma), sugar, and caramel. In comparison with Pepsi or Coca-Cola it contains 30% less sugar, a little more caffeine (17 mg/100ml, Coca-Cola 15 mg/100ml) and it does not contain phosphoric acid. In 2004, new lemon-flavoured Kofola Citrus was introduced.
Since 2002 the producer has launched a successful media campaign aimed at a young and hip audience based on the slogan "Když ji miluješ, není co řešit. / Keď ju miluješ, nie je čo riešiť." ("If you love her there is nothing to question.") Until 2000, the Kofola logo featured a coffee bean. It now resembles a coffee flower.
Kofola originated in the Czechoslovak pharmaceutical company Galena in the early 1960s during research targeted at finding a possible use for surplus caffeine produced in the process of coffee roasting. The resulting dark-coloured, sweet-and-sour syrup Kofo became the main ingredient of a new soft drink named Kofola introduced in 1962.
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Kofola Original, www.kofola.sk
50 years of Kofola, www.radio.cz/en