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Krembo (קרמבו)

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Krembo is the name of a chocolate-coated marshmallow treat that is very popular in Israel and mostly produced by the Strauss company. It is only sold in the winter. It comes wrapped in colourful aluminum foil, and consists of a round biscuit base on the bottom and whipped egg whites cream from above, coated in a thin layer of chocolate. There are vanilla and mocha flavoured Krembos. These round chocolate shells filled with flavoured marshmallow cream on a biscuit are one of Israel's most popular winter snack foods,and has the status of a pop-cultural item and a national icon.

The krembo was invented around 200 years ago in Denmark. The concoction was popular as a homemade sweet in Mandate Palestine in the 1940s, when it was known as Kushi and Rosh Kushi (coming from similar names originating in Europe). It entered mass production in 1966. The first manufacturer, the Whitman Company, coined the name Krembo. In Hebrew, the word krembo is a combination of krem (cream) and bo (in it).

Under Jewish law (Halacha), there is some significance to the order in which one eats a Krembo. The blessing over the biscuit is boreh miney mezonot, whereas the blessing over the cream and chocolate is shehakol nihiyya bidvaro. According to halacha, when eating a dish of mixed components, one need pronounce only the blessing over the main components, thus for a chocolate croissant one would say the blessing over the dough, and skip the blessing over the chocolate. But in the case of the Krembo, there is no consensus as to which is the "main" component: the biscuit, or the cream and chocolate. One solution is to bless over each component separately.

In the first quarter of 2007, Nestlé Israel introduced an ice cream variation of krembo called Lekbo. The process for creating such a confection took more than a year and they hoped to achieve sales of 5 million a year.

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