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Lambrini

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Lambrini is a brand of light perry, manufactured in Liverpool by Halewood International Limited. It has been marketed under the slogan, "Lambrini girls just wanna have fun," and currently dominates the commercial light perry market.

Products

Lambrini is an organic product that is available in eight varieties: Original, Light, Cherry, Peach, Cream, Bubbly, Pink Bubbly, Bucks Fizz and Still. The latter differs from the other varieties in that it comes in a three-litre box rather than a bottle. It is not a wine but a perry (controversially perry is sometimes marketed as pear cider), Lambrini is a marketed more in the style of a wine than of a traditional perry or cider and many think of Lambrini in the same way they think of wine.


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References

Lambrini, www.wikipedia.org

Lambrini official website, www.lambrini.co.uk

Female-focused Lambrini cider range set to launch, www.marketingweek.co.uk