Ovomaltine, also called Ovaltine, is a brand of milk flavoring product made with malt extract, cocoa, and whey; the Swiss variant doas not contain sugar. It was developed in Berne, Switzerland, where it is known by its original name, Ovomaltine (from ovum, Latin for "egg", and malt, originally its main ingredients). Soon after invention the factory moved out to the village of Neuenegg a few kilometres west of Berne, where it is still produced. Ovomaltine was exported to Britain in 1909; it was a misspelling in the trademark registration that led to the name being shortened to Ovaltine in English-speaking markets.
Originally advertised as consisting solely of "malt, milk, eggs, flavored with cocoa", the formulation has changed over the decades, and today several formulations are sold in different parts of the world. The popular chocolate malt version is a powder which is mixed with hot or cold milk as a beverage. Malt Ovaltine (a version without cocoa), and Rich Chocolate Ovaltine (a version without malt) are also available in some markets. Ovaltine has also been available in the form of chocolate bars, chocolate Easter eggs, parfait, cookies and breakfast cereals. In the last case it is only the brand name that connects the cereals with the chocolate drink.
It is still the most popular drink with the youngsters and children, and can be seen in all market, street shops and stalls or snack bars and restaurants.
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Ovomaltine: Choco Crunch, www.globecord.com