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Rivela

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Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk whey, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in four varieties: red Rivella, the original version; blue Rivella, a low calorie version of Red Rivella; green Rivella, which is flavored with green tea extract; yellow Rivella, which is made with soya rather than dairy milk extracts. The exact recipe for Rivella Red is a well kept secret, but the known ingredients of the drink are: water, whey, sugar, herbs, fruitextract, carbonation and acidifier.

Rivella first appeared in the fifties, and has since become one of the most popular drinks in Switzerland. Due to the saturation in the Swiss market, Rivella SA tried to expand by selling its products in other countries, like the UK in 1999 and in the USA five years later, but both attempts failed. Since then the company concentrates its efforts on Switzerland's neighbors.

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References

Rivella, en.wikipedia.org

Rivella, www.swissmade.com

Screw Coke and Sprite, I drink Rivella!, www.facebook.com