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Túró Rudi

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Túró Rudi is the name of a chocolate bar popular in Hungary since 1968. The bar is composed of a thin outer coating of chocolate and an inner filling of túró (curd). The "Rudi" in the product name comes from the Hungarian "rúd", which translates to rod (and is also a nickname for the name Rudolf).

The earliest form of Túró Rudi appeared in Russia under the name Cырок (Sirok), a rectangular bar of curd, butter and fat mixed together, covered with dark chocolate coating. Its coating is thinner and the filling is sweeter. It is widely acknowledged that Túró Rudi was based on it as designing and production begun after a study trip to the Soviet Union (presumably by Antal Deák).

The basic (plain, "natúr") bar is by far the most popular amongst Hungarians and comes in two sizes: the classic 30 gram bar and the larger ("óriás", giant) 51 gram bar. There are also less popular differently flavored varieties of the bar, like apricot or peanut butter. The plain bar can be found with dark chocolate outer coating. The bar is best kept refrigerated at 4 degrees Celsius.

An interesting fact about Túró Rudi is that the "pöttyös" (spotty or spotted) theme is part of the marketing scheme of the bar, the distinctive red polka-dots being readily associated with Túró Rudi by regular consumers. Friesland Hungária, Inc. (which claims to be the manufacturer of the "original" Túró Rudi) released its product in Slovakia, Romania, Spain and Italy under the name DOTS in 2003. The version sold in Western Europe is said to be sweeter and comes with a milk chocolate coating to suit the taste of locals.

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References

Túró Rudi, en.wikipedia.org

A Brief History of Túró Rudi, www.english.pottyos.hu

Dots (Túró Rudi), www.best-things-in-hungary.com