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Tiger Beer

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Tiger Beer 04.jpg

Launched in 1932, Tiger Beer became Singapore's first locally brewed beer. It is a 5% abv bottled pale lager. The beer has an excellent taste and is brewed with malt barley imported from Europe and Australia, German hops and yeast from Holland. As Asia Pacific Breweries' exclusive flagship brand, it is available in more than 60 countries worldwide including USA, Canada, Australia, New Zealand and various countries in the Middle East, Europe and Latin America.

The “It's Time for a Tiger” slogan for Tiger Beer has run for decades since its inception in the 1930s. The writer Anthony Burgess named his first novel Time for a Tiger (the first part of the Malayan trilogy The Long Day Wanes) after the advertising slogan. The beer was popular in the Malaya of the 1950s, where Burgess was working. Burgess reveals in his autobiography that, when his Time for a Tiger was published, he asked the manufacturer, then Fraser and Neave, for a complimentary clock with the Tiger beer slogan. The brewery declined to offer this or any other free gift to him. But fourteen years later, when Burgess was more famous, it relented. In 1970, the company offered Burgess a privilege of which he could consume any of their beers free of charge while in Singapore. However, in his own words Burgess wrote in response: “But it was too late. I had become wholly a gin man.”

The beer can also be seen being poured in the 2002 movie The Transporter with Jason Statham.

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References

Asia Pacific Breweries, en.wikipedia.org

Tiger Experience Brewery Tour, 202.157.151.25

Tiger Beer - The beast with a body, beerasia.blogspot.com