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Campari is an alcoholic apéritif obtained from the infusion of herbs and fruit (including chinotto) in alcohol and water. It is a bitters characterized by its dark red color often used in cocktails and is commonly served with soda water, wine, or citrus juice. It is produced by the Campari Group, a multi-national company based in Italy.


The history of Campari began in 1860 with its invention by Gaspare Campari in Novara, Italy. The original recipe still in use today is kept confidential and only one person in the world knows the entire formula. It was originally colored with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red color. The Campari brand is now distributed in over 190 countries. In the Italian market, Campari mixed with soda water is sold in individual bottles as Campari Soda. It is an essential ingredient in the classic Negroni cocktail, the Garibaldi cocktail, in the Americano, which was named at a time when few Americans were aware of Campari, and sorbet.

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